The Vivekananda Girijana Kalyana Kendra Tourism Essay Essay Example

The Vivekananda Girijana Kalyana Kendra Tourism Essay Essay VGKK was founded by Dr. Sudarshan in October 1981 with G.S. Jayadev as financial officer and eight representatives from the Soliga community to work for the public assistance and upliftment of the Soliga folk. The Soliga are a tribal community populating the Biligiri Rangana ( B.R ) and associated hill ranges in Southern Karnataka, largely in Chamarajanagar District, surrounding the Erode territory of Tamil Nadu. Dr. Sudarshan found the land worlds and issues in B.R Hills and his religious values led him to establish an organisation which will be entirely devoted to welfare of tribal community. In the initial old ages, VGKK operations were wholly dependent on generousness of its sympathizers as there was no authorities grants and international involvement. In 1983, VGKK infirmary was built. Dr. Sudarshan s friends from abroad and V. Krishnamoorthy from Bangalore were the first givers to the infirmary. Subsequently on more contributions followed from Humanist Institute for Cooperation with Developing Countries ( HIVOS ) from Holland, EZE from Germany who donated for tribal lodging and the school edifice undertaking and the Christian Children s Fund, which helped in instruction and community heath. But now, the Kendra gets regular grants from Government of India ministries of wellness, instruction and rural development programmes and works with specialist organisation in different countries. We will write a custom essay sample on The Vivekananda Girijana Kalyana Kendra Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Vivekananda Girijana Kalyana Kendra Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Vivekananda Girijana Kalyana Kendra Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Dr. Sudarshan Born in Yemalur small town, near Bengaluru, in 1950, Sudarshan Reddy decided to go a physician at the age of 12, when he accompanied his male parent to a small town infirmary and his male parent died because of deficiency of medical aid. He graduated from Bangalore Medical College in 1973 and became a physician. In the class of his instruction he found great inspiration in the Hagiographas of Swami Vivekananda, and after a four twelvemonth stretch working with the Ramakrishna Mission, he chose a calling way unlike the norm of prosecuting his medical practise in the metropoliss. Alternatively, he approached Dr. Narasimha who was working in the tribal countries of the Nilgiris. In 1980, as an Integrated Tribal Development Project, Dr. Sudarshan started the Vivekananda Girijana Kalyana Kendra ( VGKK ) in the B R Hills part near Mysore. Get downing from wellness, VGKK now covers instruction, authorization and support support, germinating into a comprehensive tribal development programme. Schools set up under VGKK have produced 4 PhD holders from the Soligas community, all of whom are functioning their community in different ways. In schools, tribals are taught to beef up their roots. They are taught in their ain idiom and encouraged to portion their cognition about woods, traditional patterns and appreciate their rich cultural heritage. Building on the work done with the Soligas, Dr. Sudarshan founded the Karuna Trust, in 1986. It is affiliated to VGKK, and is chiefly involved with Integrated Rural Development in Karnataka, Arunachal Pradesh and Orissa. Dr. Sudarshan is the receiver of many awards for his work with the Soligas. In 1994, he was awarded the Right Livelihood Award, besides known as Alternative Nobel Prize, for demoing how tribal civilizations can lend to a procedure that secures the basic rights and cardinal demands of autochthonal people and conserve their environment. He received the Padma Shri Award in 2000. Dr. Sudarshan has held many outstanding places during his calling. VGKK Activities Health Care: This section of VGKK Started with healing wellness services. Then for Community wellness attention whooping cough epidemic plan was initiated. Later on other service related to wellness attention of tribal community were added. The tribal infirmary consists of 20- beds, X ray, research lab, pharmaceutics supplying free wellness attention to the tribals. It caters to 20,000 Soliga tribals and a few other forest-dwelling tribals of other territories. The young person from the community are trained as wellness workers, X-ray technician, research lab technicians and nurses. The wellness activities include nomadic medical unit which includes a physician with tribal wellness worker and driver who carries indispensable drugs and goes to different countries and provides healing services. It besides includes integrating of attested traditional patterns of wellness attention and showing and certification of Soliga population with instance records. Education: In 1981, VGKK School was started with six pupils but now entire of 566 pupils study at that place. This school is a residential school from category 1st to 10th, which provides embarkation installations, books, and muss installations free of cost to the kids. The school serves the Soliga folk from four talukas Yelandur, Kollegal, Chamarajanagar, and Nanjanagud. It provides basic instruction and vocational preparation for members of the Soliga folk. Asha supports instruction of kids in the distant crossroadss of BR Hills for whom the local schools are excessively far away. The instructors go and visit the crossroadss to learn the kids. Asha besides supports the vocational preparation plan. Adjustment installations: Isolated huts made of concrete in the campus provide adjustment to the pupils. These huts consist of a individual room and a bathroom. Bunk beds are used in the room. Children slumber on mats rolled out on the floor excessively. Each hut accommodates 10 to 12 kids. Twenty such huts help suit the 200 kids who stay in the VGKK campus. Mess installations: The nutrient provided at VGKK runs on a tight budget. There is great emphasis on a balanced repast. The nutrient provides a right mix of proteins, saccharides and amylum to the pupils. However, it consists of a simple fret, rasam and buttermilk to travel with the rice. The kids carry their ain home bases which they wash punctually after the repast. The sense of subject VGKK imparts is apparent in the Mess Hall, as the kids recite vocals and supplications thanking God for the nutrient they receive. The repasts commence merely after all the pupils have been served. Similarly, the pupils are taught the importance of nutrient and are encouraged non to waste. Livelihood security and Biodiversity preservation: Tribal people and VGKK is assisting forest section in contending against menaces tom biodiversity like granite quarrying, poaching and smuggling. VGKK provides support to tribal people in assorted patterns like honey extraction, doing berry juices, doing tapers, weaving silk, etc. Funding for the School VGKK receives assistance from both the Central and State Government in running the school. The Cardinal Government provides an assistance of INR 600 per month for 150 pupils at the institute, whereas the State Government provides an assistance of INR 50 per month for each kid. To avail this, VGKK is expected to bear at least 10 % disbursals of running the school on its ain. Often, VGKK spends more than this stipulated 10 % for which it receives funding from a few corporate givers such as the Infosys Foundation. An of import point to observe here is that the disbursals spoken of here include the costs of books, nutrient and letter paper for all the pupils. VGKK besides runs a library and secondary school for the pupils utilizing these grants. The tiffin VGKK provides is covered under the Mid-day Meal strategy of the State Government for the 300 pupils who do non remain in the VGKK premises. Livelihood through VGKK VGKK markets the forest green goods and compensates the villagers for the same. The chief merchandises that VGKK sells are honey, jamun and amla juice, wax tapers and ghee. VGKK besides makes cane furniture utilizing the wood in the wood. This is put to utilize in the Gorukana resort. Most of the husbandmans in the tribal crossroadss near VGKK grow java. This is sold to a co-operative from Coorg who give them a compensation of Rs. 200 per kg for the same. The villagers besides sell green chili which demands a rate of Rs. 300 per kg. VGKK provides employment chances in the campus and Gorukana to many villagers in the nearby Muddugadagadde. In fact, Gorukana employs 30 tribals out of its sum of 40 employees. Hence, it would be just to state that VGKK provides all-around chances for the tribal hapless as a agency of guaranting their societal independency. Gorukana Ecotourism Resort To ease the authorization and sustainable development of people in BR hills, Dr. Sudarshan has included a net income constituent in partnership with touristry, preservation and communities. Gorukana is a community based for-profit enterprise. It is one of the constituents of VGKK and is a sustainable theoretical account for Eco-Tourism where all the net incomes and benefits that this resort makes go to the development of tribal people and the preservation of the Wildlife and Nature of BR Hills. There are many installations which Gorukana offers like bungalows, collapsible shelter house, tree house, booming, java saloon, conference room, Ayurvedic wellness centre, campaign, trekking, Ayurvedic greening centre, cultural experience, dress shop, etc. Gorukana is committed to the people of BR Hills and VGKK. They sponsor developing for tribal young person in different facets of Eco-Tourism. The employee naturalists who are the pupils of VGKK s Job Oriented Course in Forestry Local Soligas consitute75 % of their staff. They besides provide them employment in other community undertakings, small town and nature Tourss, cultural programmes etc. Gorukana will enable VGKK to acquire a changeless watercourse of gross to back up its tribal development activities. They promote local endeavors based on local resources such lantanna furniture, pickles, juices etc. They sell VGKK s merchandises that are manufactured and produced by the people of the BR Hills tribal community. Gorukana seeks environmentally sustainable economic growing by minimising visitant impacts on home ground, native civilizations, wild life and local communities by offering literature, taking, briefings, by illustration, engagement in preservation activities, taking disciplinary actions, and other appropriate agencies. Gorukana will enable the support and executing of several biodiversity preservation and research undertakings. Situation Analysis Porter s 5 Forces: Barriers to entry There is immense initial investing required for puting up a resort. This includes buying land at a touristry friendly location and so puting up the installations for doing it pulling clients. In most of the instances the cost of land in India histories for about 50 % of entire undertaking cost. This acts as a major hindrance for a new entrant in the industry. Since location plays a really large function in the success of a resort, here there is a considerable first mover advantage. Brand trueness of clients like TAJ, Mariott affects the new entrants. In India the outgo revenue enhancement, luxury revenue enhancement and gross revenues revenue enhancement inflate the leisure cordial reception measure by over 30 % . Effective revenue enhancement in the South East Asiatic states works out to merely 4-5 % . Menace of replacements A menace from replacements exists if there are alternate merchandises with lower monetary values of better public presentation parametric quantities for the same intent. They could potentially pull a important proportion of market volume and hence cut down the possible gross revenues volume for bing participants. Handiness of options for disbursement holidaies increases the replacements. Customers are assortment seeking and look for new ways to pass their holidaies therefore increasing opportunities for replacements. The monetary value fluctuation of same category of services from assorted trade names is one of the grounds to take a replacement. The present demand and supply of resorts is one of the grounds to take a replacement. Competitive competition There is widespread competition among the rivals. Entry of new large participants in this market has enhanced the extent of competition. Emergence of newer types of resorts which differentiate on footing of services and locations. Metro metropoliss with flush in-between category and corporate offices more attractive and therefore see a overcrowding of resorts. Dickering power of providers Suppliers include the suppliers of different points for serving the clients. Not excessively strong as figure of providers of nutrient, cordial reception are immense. Most of the specialized services are managed by resorts itself and non outsourced. Dickering power of purchasers Being of replacements increases the bargaining power of the purchasers. Buyers are extremely informed about the picks available to them. Switch overing costs are really low and therefore purchaser power is high. Customers are assortment seeking and look for new ways to pass their holidaies. Resorts Industry Situation Analysis: Resort hotels are besides termed as wellness resort or beach hill resort and so depending on their place and location. These leisure hotels are chiefly for vacationists who want to loosen up and bask with their household. Most resort work to full capacity during extremum season. Gross saless and gross fluctuate from season to season as the tenancy varies as per season. Opportunities: India is pretty diverse in footings of types of landscapes and seasons and this gives tonss of options in footings of location of resorts. Assorted combinations of these factors provide suited conditions for different types of resorts to come up and supply different types of experiences to tourers, either international or local. Growth of the touristry in India has created a immense demand and supply spread in this sector. A turning involvement in touristry, both international and local, provides a colossal chance for the growing of hotels and resorts. The portion of India in international touristry has been turning over the old ages and is expected to turn quickly. This has lured many participants in this market. With a lifting income the Indian families have higher disposable income which could be spent on touristry. The growing of flush center and upper category has created demand for touristry related services and provides a immense chance for resorts to boom. Government is passing a batch on edifice this sector by developing new finishs and circuits. The budgeted allocation for the touristry sector has been increasing for guaranting the development of this industry. Besides tonss of strategies have been launched to advance touristry. Menaces: The hapless substructure in the state is biggest challenge that the industry faces. Due to hapless substructure the locations which could be exploited for edifice resorts and tourer Centres are non able to be developed. Developing such resorts demands substructure for guaranting proper connectivity to large metropoliss so that tourers could be able to make such resorts and proper services could be provided to them. Slow execution of the authorities strategies for the development for the industry is besides a great hurdle. The strategies take infinite executing clip due to decelerate and bureaucratic authorities machinery. The industry is to a great extent influenced by the political environment of the state. The non so healthy internal security state of affairs in India poses the biggest challenge for the industry. Due to security concerns a big figure of tourers hesitate in utilizing the tourer installations available and this farther hampers the development of new Centres and installations. The cyclical nature of the industry brings with itself the built-in hazard of being affected by the economic state of affairs in India and other parts of the universe. The capacity of the populace to pass money is what determines the way which the industry takes. Literature Reappraisal: All around the universe vacation resorts have been considered as critical service-oriented leisure touristry merchandises. In recent old ages, India has besides seen proliferation of resorts. While resorts are considered slightly similar to hotels the outlooks of clients vary significantly in footings of the service degrees and the comfortss provided. Hotels are normally located in busy countries of the metropoliss and are expected to supply lodging installations for the clients. There are other add-on services which are provided to do the experience of clients memorable. Resorts vary in a manner that they are located in much more unfastened countries and supply much more installations for amusement than merely lodging installations. Peoples normally look for extended periods of stay in resorts like disbursement vacations. Any hotel or resort concern purposes to function its clients and make such an experience for them such that become repetition clients and avoid nearing its rivals. This trueness could be achieved by supplying quality services which are differentiated from what the other participants in the industry are supplying. In order for houses to be successful and maintain leading places in their industry, their merchandises, monetary values and promotional activities must supply an incremental value over its challengers and industry leaders. In the current scenario where extreme importance is given to serve quality and focused patronages service, it becomes imperative for resorts to supply high degrees of client satisfaction for them to be competitory in a quickly germinating touristry market. The first interest is to place the right client sections so that suited merchandises and services could be designed for them and without which it is hard to last. It is an established fact that in the co rdial reception industry repetition backing is straight related to the service quality and focused client service ( Kivela, Inbakaran and Reece, 1999 ) . Sections of Customers for Hotels and Resort Industry: Day visitants from the environing countries Parties and other assemblages Business travelers Workplace wellness publicity groups ( WHP ) Participants for different events Families on summer holiday International tourers Corporate squad excursions Gorukana Resort s nucleus competences: The chief kernel of VGKK is that it does nt do tribal people to go forth their community, civilization and traditions. It does nt halter the tribal ecosystem. Strengths: Location Awesome natural atmosphere Home-like feeling Wireless cyberspace Individual service Failings: Location Army for the liberation of rwanda from metropolis Selling Less involved activities Slow seasons ; summer and weekends Assorted installations available are as follows: Bungalows Gorukana has 10 bungalows named after beautiful animate beings found in the BR Hills. These bungalows can easy suit a household of four. They are modeled utilizing local stuffs, hence being sensitive to the environment, and located amidst the nature s beauty with trees and lake about. The furniture is consequence of the workmanship of the local tribal. Tent House Tent house is located a small off from the bungalows and tree-houses. Tent house lets guests bask the fantastic position of our organic farm and H2O harvest home installations. Tree House It s for the true nature lovers ; with bamboo walls built around two beautiful trees overlooking the rain H2O reaping pool. Dining The nutrient is prepared from locally available ingredients and fresh end product from the organic farms. Here invitees can bask fresh local culinary art with the beautiful position of the lake. Coffee Bar Coffee saloon serves non merely tea and java but besides wellness drinks from Ayurvedic Health centre. Conference A conference hall with a capacity of suiting 50 people and to the full equipped with wireless internet entree and a projector provides a alone chance take attention of concern while basking the purdah of beautiful hills and landscape. Ayurvedic Health Center There is besides an agreement for enjoying a curative massage in the wellness centre located right in the center of the rain H2O harvested lake. This provides the best possible manner to loosen up and rejuvenate our invitees. Ayurvedic Doctors and trained massage healers are available for audience on natural redresss for assorted complaints. At Gorukana, invitees have the luxury to put their ain gait. The assorted picks available in footings of the leisure activities include sitting by the lake, watching the kingfisher doing a perpendicular honkytonk in the lake for fishes, look up toing the clouds from the knoll or merely loosen uping in the well decorated bungalow or collapsible shelter while basking books and magazines from the library. Campaign Guests can besides avail landrover campaign and seek their fortune at descrying some of the beautiful animate beings in the BR Hills. This makes Gorukana an ideal topographic point to come equipped you re your camera and gaining control the scenic excellence for of all time. Treking We have trained naturalist for helping escapade partisans in trekking or bird observation and besides for easing interaction with tribal by construing their linguistic communication. Ayurvedic Rejuvenation Centre Ayurvedic Rejuvenation Centre for enjoying a curative massage in the wellness centre located right in the center of the rain H2O harvested lake. Cultural Experience Gorukana provides the alone chance to see local tribal traditions, and culinary merchandises and portion the civilization and history of the Soliga folk. Volun-tourism Gorukana provides an chance for the invitees to acquire involved with the local people and prosecute in some sort of volunteering activities. Guests could work for the benefits of the tribal along with basking their vacations. Those who like to portion their cognition could take categories for pupils in the residential school. Other agencies of lending are assisting in organic farms, reaping herbs and veggies, or even working on the dairy farm. Therefore there is a batch for invitees to take back from these alone experiences which would stay engraved in the memory for remainder of their lives! The purpose is to make a bond between the local people and the honored invitees in such a manner that both benefit from it. There is ever range for imparting an excess manus in these enterprises for the improvement of the tribal people. Even a sort word or a piece of sincere advice would be gracefully accepted with dear thanks! Boutique VGKK merchandises such as Amla Juice, Amla Pickles, Ashwagandha Juice, ayurvedic workss from the babys room and ware such T Shirts are on sale in the dress shop. Marketing Scheme: The aim of our selling scheme is to pass on the alone set of quality services that we on offer for our invitees. At the Southern Cross of it lies the desire to do the invitees stay at the resort an unforgettable experience. Our communicating should clearly convey the value offered vis-a-vis the monetary value paid by the invitees. Our selling scheme intends to set up our trade name, its values and develop confidant working relationships with our invitee and providers. It is aimed at placing the demands of our invitees and fulfilling them in an effectual mode. This could be achieved via our quality service and wholesome experience with particular drift on distinguishing ourselves with our rivals. High growing could be achieved by placing the proper mark consumer sections and so carry throughing their demands while continuously competing to research new marks and demands. Value Proposition Gorukana resort offers the best and the most individualized service for the different types of clients. The resort has been designed maintaining in head the demands of the consumers. Though the mark consumer includes all sorts of invitees particular installations have been provided which are well-suited for corporate invitees. This has been done maintaining in head the close propinquity to a Bangalore which is a corporate hub and the invitees from the metropolis from a major ball of the entire invitees. Every room is well-equipped with indispensable installations like a nice desk, internet connexion and wireless entree. Furthermore, there are easy to entree meeting suites equipped with all modern audio-visual equipment for meetings. Critical Issues Our selling scheme is aimed at turn toing the undermentioned issues: Guaranting high tenancy during weekdays besides Develop client trueness in a competitory market and guarantee repetition concern and referrals Keeping distinction with regard to our rivals Attract new mark section of invitees for speedy growing Managing the seasonal fluctuations in concern Marketing Aims Efficaciously pass on our value proposition to our mark markets. Supply a memorable experience to our invitees. This would fuel repetition concern and guarantee positive word of mouth promotion. Expand bing markets and place new markets. Target Market Strategy Our primary marks are the corporate visitants but the followers is the complete set of clients who are targeted: Day visitants from the environing countries Parties and other assemblages Business travelers Workplace wellness publicity groups ( WHP ) Participants for different events Families on summer holiday International tourers Corporate squad excursions Target Market Messaging For the success of the resort it s compulsory that a high degree of quality of service is maintained. There is besides need to advance its high quality stigmatization. Our messaging demands to reflect the high criterion of services and a wholesome experience that the resort provides. Gorukana is synonymous with the high degree of personal service and comprehensive concern installations in the lap of nature. To advance and construct a trade name for itself the resort would necessitate to pass a small spot excess on selling stuffs. One such method to reflect the high criterion of services offered is to publish booklets with high quality exposure of the resort and direct it to go agents and other client touch points. Market Sections Messaging Corporate travelers Luxury without aching concern Nature lovers get closer to nature Social militants your enjoyment does function a greater cause Health partisans reinvigorate with the power of Ayurveda Families the complete bundle for the complete household Scheme Pyramids The premier focal point of our selling scheme is on the high quality of the services and alone experience offered. Three chief points need to be stressed upon in order to aim different market sections. Personalized Servicess like Ayurveda wellness Centre Facilities for executives who can go to of import meetings while on holidaies Differentiated comfortss like tree-houses, bungalows Beautiful landscape with lakes and nature activities like Bird observation, nature walk, short trek etc. Consumer Penetrations: Gorukana is a perfect pickup for the nature lovers, who are looking for a short thrust option from Bangalore ( 170 Kms and 3 A? hr thrust from Bangalore ) Gorukana offers 10 bungalows / 1 each of tree house and tent house ; it can suit about 45 invitees. Gorukana offers Ayurvedic wellness Centre, conferencing installation, nature activities ( Bird observation, nature walk, short trek etc. ) to it invitees It s 2 old ages old belongings and the lone private belongings option available for the invitees Most of the weekends we are occupied 100 % Channel of marketing Direct selling ( To corporate, travel houses etc. ) , on-line selling ( Google ad words, blogging, face book etc. ) , word of oral cavity etc. Guests include the HNI s from corporate fraternity from Bangalore, Corporate group choosing to hold the squad excursion, conferences, nature lovers, households taking a weekend interruption etc. A invitee feedback mechanism, where-in over 90 % of invitees have expressed really high satisfactory degrees in footings of adjustment and service, F A ; B The current sections which are being targeted by the resort is that of the HNI s from corporate fraternity from Bangalore, Corporate group choosing to hold the squad excursion, conferences, nature lovers and households taking a weekend interruption. Guests belonging to these sections prefer to pass their weekends in Gorukana. This ensures good tenancy degrees during the weekends and the resort operates at 100 % capacity. However the weekdays do nt witness batch of invitees sing the resort which is pretty natural given that these yearss are working yearss for all. This is a job by and large faced by most of the resorts every bit good as other such manners of amusement. Goal: Increase the tenancy degrees on weekdays Approach: Target the client sections that could save clip on weekdays for sing the resort. Introducing holiday ownership plans Recommendations: This challenge of maintaining the tenancy degrees high on weekdays could be addressed by decently aiming the client sections that are free on weekdays and hence ( no work committednesss ) and hence are available for sing the resort. The sections which seem moneymaking in this respect are: Health witting clients Travelers and tourers Healthcare touristry Ayurvedic health care installations and the natural peaceful atmosphere which Gorukana self-praises of provide it with an first-class chance to advance itself as a healthcare touristry finish. Here the health care process is combined with a household holiday. Assorted installations available at Gorukana are good for people who would love to be in the lap of nature and recuperate from their wellness jobs. A few add-ons to these installations and excess attempt in publicities would do Gorukana really attractive option for people looking for healthcare touristry. This sort of touristry requires that people stay at such a resort for longer period of clip, normally more than a hebdomad, such that they get adequate clip to retrieve from wellness jobs under the counsel of the wellness professionals. The longer periods of stay guarantee that the tenancy degrees on weekdays could be maintained at a healthy degree and therefore optimal use of the resorts capacity. This plan will impact marketing mix as explained below: Promotion: For publicity plans, Gorukana should utilize on-line channel. They should tie-up with web sites like trip adviser, make-my-trip and post their advertizements on these web sites. Along with on-line channels, magazine advertizements, print-ads, tie-up with travel agents should be used for advancing this plan. Even at strategic locations like heavy traffic countries, coach bases, airdromes, railroad Stationss, crossings etc. , hoardings, billboards, streamers can be installed and this will convey visibleness to the Gorukana trade name. To make bombilation, word of oral cavity will play an of import function. For this current clients can be used as advisers. They should be provided with satisfied services so that they get inspired and urge Gorukana to their co-workers or friends. Loyalty plans could be offered where the invitees urging others for sing the resort would acquire excess installations or price reduction on their following visit. For increasing the tenancy on the weekdays, bulk purchase options available via web sites like snapdeal could be used. Here if the figure of endorsers crosses a certain bound so the trade becomes active. His would bring on the test of merchandise and ascertain tenancy on weekdays besides. Monetary value: Here the clients would be holding dual benefit, wellness benefit every bit good as vacation in the lap of nature. Normally people tend to use these installations as separate offerings. Gorukana would offer these services as a bundle and advance itself as a one halt finish for recovering from unwellness and at the same clip basking the nature. Gorukana s milieus would fix the recovery procedure aided by the Ayurveda experts available for the service of invitees. Pricing would stay the same as being offered presently as these installations are already included in the bundle presently offered and merely placement has to be changed for pulling this group of invitees. Product/Services: This publicity of health care installations will be really good to clients when it comes to services and merchandises at Gorukana. Gorukana specialises in nutrient dishes which are prepared from the organic agricultural green goods and other healthy points like homemade honey, black berry juice, wax, Curcuma longa, java etc. These points are healthy and therefore aid in the recovery of invitees who visit Gorukana for rushing their recovery from unwellness. Various other services which involve Ayurvedic watering place, natural exposure, massage provide the invitees relaxation and specialised attention required for full and speedy recuperation. Topographic point: This is fundamentally distribution channel which will be conveying product/service to the client. Online forum is the best topographic point for advancing this, where it is easy accessible by clients. The forum must be supplying all the information related to the services and merchandises provided for the intent of healthcare touristry. The clients will acquire anterior information before coming to the resort. Gorukana could besides bind up with clinics. Peoples sing clinics for intervention would desire to hold a healthy and stimulating environment for retrieving from the unwellness. The wellness installations and composure atmosphere would assist in the stressing the velocity of their acquiring back into pink of wellness. Peoples: Peoples are most of import portion of a service as they will the contact between the organisation and the client. They should be given proper importance in footings of attitude, accomplishments, visual aspect, and instruction. They will be presenting services and act as a anchor in edifice strong relationship with the clients. Since most of the employees of Gorukana are VGKK pupils, they should be given proper instruction and preparation. Vacation Ownership: Gorukana should get down holiday ownership plan which will be on clip sharing footing. In holiday ownership, the clients will hold an chance of go forthing their emphasis, reconnecting with their households, friends and yourself every twelvemonth. The holiday ownership is fundamentally a method in which you have the right-to-use and the specific belongings belongs to you for that peculiar period of clip. The bottom line is it is pre-paying benefit for a holiday topographic point instead than leasing it. It is really popular all over the universe and 1000000s of households with the highest rate of satisfaction ain timeshare, holiday ownership. Time sharing provides flexibleness and infinite to run into the demands of household of any size. For vacationists, it is a erstwhile purchase that is locked harmonizing to the today s monetary value instead than a payment for each usage as in instance of hotel or rental room. Since, the cost of holiday adjustments are speed uping twelvemonth after twelvemonth, the holiday ownership ensures significant nest eggs. Furthermore, holiday ownership provides option for the life-time ownership, guaranting homely environment and all the amenitiess in a resort scene. Even taking cordial reception companies such as Hilton, Marriott, Melia, Hyatt, Fairmount, Four Seasons, Accord Hotels have been influenced by this. They are constructing and change overing upscale hotels in order to fulfill the Vacation ownership, rank demand now yearss. Benefits for Gorukana: With holiday ownership, the concern is a transparent and clean theoretical account with higher than perceived concern quality. For resort it will be good in following ways: It will better returns as the resort/organization streamlines its balance sheet. It will be bring forthing important sums of repeating free hard currency flow for Gorukana. It will assist in bring forthing repeating income associated with direction fees required by Gorukana. It will bring forth repeating involvement income that is associated with receivables. It will be bring forthing repeating gross revenues that are driven by ascents from loyal client base. Benefits from holiday ownership for clients: Savingss: Customers will hold benefit as they are acquiring holidaies for a life-time at today s monetary value. Furthermore, there will be no fusss of 2nd place ownership. Comfort: Since clients have experienced the services, they will be interested in coming to the resort once more and once more as they will be more comfy and will heighten word-of oral cavity besides. Flexibility: Customers will acquire flexibleness as holiday will be based on their agenda, wherever and whenever they want. Exchange systems: Gorukana can tie-up with other resorts of same type at different topographic points and clients will acquire option of traveling to other resort at same monetary value within the contracted clip. This plan will impact marketing mix as explained below: Promotion: For publicity holiday ownership plans, Gorukana should utilize on-line channel. They should tie-up with web sites like trip adviser, make-my-trip and post their advertizements on these web sites. Along with on-line channels, magazine advertizements, print-ads, tie-up with travel agents should be used for advancing this plan. Even at strategic locations like heavy traffic countries, coach bases, airdromes, railroad Stationss, crossings etc, hoardings, billboards, streamers can be installed and this will pull all the concern professionals who will be going through these topographic points. To advance clip sharing strategy, Gorukana can convey in assorted travel advisers, who will be holding tie-ups with different travel agents/organizations who organize corporates/ companies trips in Bangalore. To make bombilation, word of oral cavity will play an of import function. For this current clients can be used as advisers. They should be provided with satisfied services under holid ay ownership so that they get inspired and urge Gorukana to their co-workers or friends. Monetary value: Since clients will acquire monetary value benefit as they will booking resort for a twelvemonth on the same monetary value. Furthermore, pricing can be based harmonizing to the services. Supplying services which are rare, premium can be charged particularly in services which will be supplying more natural exposure and are hard to ticket should be the USP s and consequently premium can be charged for these services. For pricing, Gorukana should include care charges and other costs. The pricing scheme should be as suggested below: Normal Time Sharing ( 6 months ) Time Sharing ( 1 twelvemonth ) Care Per month Tree House 4000 3500 3000 50 Tent House 3000 2500 2100 75 Bungalows 3450 3000 2800 75 Product/Services: Time sharing system will be really good to clients when it comes to services and merchandises at Gorukana. For Gorukana, the touchable merchandises are the place made honey, black berry juice, wax, Curcuma longa, java made by tribal people which are working under VGKK and intangible merchandise will be the services which involve Ayurvedic watering place, natural exposure, botanical gardens, cultural plans by tribal people, etc. Under holiday ownership mechanism, members can acquire benefit of more services ; more valuable services can be added in this strategy ensuing into value for money entreaty to the clients. For case, clients who are traveling for 6 months holiday ownership plan, they will acquire a benefit like one complimentary watering place or free campaign, If clients are traveling for 1year holiday ownership plan, they will acquire benefit of two complimentary watering places, free Ayurvedic merchandises, free visit to botanical garden, etc. The services including other leisure activities will be included like particular bet oning zone for childs, peaceable environment for older people, etc. Topographic point: This is fundamentally distribution channel which will be conveying product/service to the client. It will include specific channel members and transit installations to the clients who are choosing for holiday ownership plan. Online forum is the best topographic point for holiday ownership, where it is easy accessible by clients. The forum must be supplying all the information related to the services and merchandises under this holiday ownership strategy. The clients will acquire anterior information before coming to the resort. There should be option of choosing holiday ownership plan before sing the resort. It is fundamentally the convenience that a client will acquire before coming to the resort and assisting them in taking determinations and giving them the best feeling of the resort. Peoples: Peoples are most of import portion of a service as they will the contact between the organisation and the client. They should be given proper importance in footings of attitude, accomplishments, visual aspect, and instruction. They will be presenting services and act as a anchor in edifice strong relationship with the clients. Since most of the employees of Gorukana are VGKK pupils, they should be given proper instruction and preparation. They should be given exposure to the assorted holiday ownership plans that are being practised by other resorts and are successful. These employees should be in direct contact with the clients who will be choosing for holiday ownership and supplying them all the convenience and information related to this plan. Physical grounds: It refers to the touchable portion of service which involves room inside, tree house inside, atmosphere, internet/web pages, booklets, trappingss, uniform of the staff, etc. All should be attractive, clean, and hygienic and must be separate from the normal one ( who are non under holiday ownership ) , guaranting client satisfaction and doing clients experience at place. Procedure: It is fundamentally who client sees/ experiences an organisation s offerings as consumers will be take parting at different points of clip. It will affect supplying relevant services to the clients and educating them how to devour assorted services offered by Gorukana.

Significance of neural plasticity on visual perception

Significance of neural plasticity on visual perception Introduction Purpose Neural plasticity as concept describes the process through which the brain adapts itself and rewires to the environment. Such a process is manifested in both the physical and chemical nature.Advertising We will write a custom proposal sample on Significance of neural plasticity on visual perception specifically for you for only $16.05 $11/page Learn More Against traditional psychologists who previously opined that the brain is developed fully in the infancy period, the contemporary psychologists have demonstrated that the brain is an organ that has actively altered the older neurons for new ones with the changing environment for adaptation while learning new information and creating new memories (Simons and Chabris, 1999). The environment in which the brain is related is its nature, and is largely defined by what the brain gets exposed to. Thus, this research proposal attempts to explicitly establish the significance of neural plasticity on visual perception. The independent variable is perception while the dependent variables are neural plasticity and personality. The study will adopt direct participation and secondary approaches. Motivation The level at which the brain gets adaptable to the environment is dependent on the critical periods on which it is susceptible as it develops its basic network. In its neural plasticity, the brain develops ability to adapt to changes in environment as stimulated by nerves which connect it to the external environment to images. As a process, neural plasticity entails three major brain mechanisms; anatomical, metabolic and neuron chemical process. This process is useful in strengthening the existing connections to visual images. It is thus necessary to explore the relationship between neural plasticity and perception of visual images. Previous research In attempting to orientate the arguments in this paper to practicality of neural plasticity, the paper highlights experiments in which neural plasticity has been evidenced. The first of such examples was performed on rats.Advertising Looking for proposal on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The experiment demonstrated that postnatal or prenatal stress on specimen produced a range of variations in the levels of neurotransmissions in the brain. Such levels were observed on the catecholamine, serotonin and the opiate. When a similar experiment was performed on pregnant rhesus monkeys, the ones that were pre-exposed stress delivered offspring with permanent neurological changes. Subsequent reports revealed permanence in the control and memory states that appeared impaired. Similarly, same survey conducted with pregnant women, suggested noticeable effects on the circumference of their babies’ heads. Methodology This research will use secondary data since a lot of research has been carried out on the dependent and independent variables. The observers will be requested to randomly pick images from the research materials and offer a brief description in terms of color, texture and size. The participants will be expected to answer the questions in the shortest time possible after observing ten images. The relationship between the dependent and independent variables will demonstrate the process of neural plasticity by aligning the discussion to development of image perception. Besides, the variables will also be tested for their relationship to repetitive occurrences and constant change of images with different themes. The relationship that might exist between the dependent and independent variables is that perception is directly dependent on neural plasticity. Possible Findings The social influence takes course with the rationality to identify and classify visual images. This is dependent on neural plasticity and the personality of a person.Advertising We will write a custom proposal sample on Sign ificance of neural plasticity on visual perception specifically for you for only $16.05 $11/page Learn More Research implications This study is necessary to establish the correlation between the actual images and visual perception in the external environment. The findings of this study will seal the research gap which currently functions only on the influences of the external environment on perception. Psychologists might use the results of this study to learn the neural plasticity and its relationship to visual interpretation of images. Reference Simons, D., Chabris, C. (1999). Gorillas in our midst: sustained in-attentional blindness for dynamic events. Perception Journal, 28(1), 1059-1074

Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 words

Case Study (Business Research Methods) - Essay Example Thus, there is no need in explanatory research. There are definite questions Joe has to answer in the process of his research. He has already done a previous research in the Internet and found some articles comparing and discussing taste of coffee from Starbucks, McDonald’s, Dunkin’ Donuts, Burger King and other smaller local coffee shops. However, not all of the studies found by Joe are relevant. The first study done by only one person, who purchased different types of coffee revealing his point of view about their taste and prices, is rather irrelevant. Such kind of information is neither objective nor representational. It cannot be regarded as a serious research after all. Moreover, since McDonald’s was best in this study, it can be claimed that it’s just pro-McDonald’s mini-campaign. The second study on the best-tasting coffee is interesting to read, but does not represent a great value. One and the same type of coffee can be prepared differentl y and, thus, have a different flavor. I think the last study is the most relevant and representational. A sample of 50 interviewed consumers of St. Louis, Missouri represents tastes and preferences of the locals regarding coffee and tea experiences. Joe has to take into account the methods used for the research in considering the coffee taste studies. A point of view is not a study as I have already mentioned above.

The Culture of the Organization and Conditions of the Industry Research Paper - 9

The Culture of the Organization and Conditions of the Industry - Research Paper Example The organization which has been selected for the analysis of the change management process that is implemented is ASDA. ASDA is a British supermarket chain that is the biggest subsidiary of the American giant WalMart, who boasts to be the world’s largest retailer. It is the second largest chain in the United Kingdom after Tesco; this is enough to understand the size of the organization in terms of market share and penetration. The international sales of Wal-Mart are more or less accounted for by this international subsidiary of theirs. They compete on a price basis; their main slogans since the birth of the company are to provide the cutting edge prices to their customers in the whole of the United Kingdom. Their major aim is to highlight themselves in the middle and lower strata of the population to gain maximum market penetration and market share. The organization is basically boasting to provide product and service both to its valued customers. It is more or less in the mid dle of the product-service continuum, sliding more towards to product end. This is because the organization has built a brand name in providing quality service in terms of retail housing to its customers. This requires high quality of the product. On the other hand, due to their sound brand name, they have this aspect of after sales service that is being associated with the organization, the customers are satisfied that their queries would be met with. The element we will be focusing on in the assignment is the product orientation of the organization.

The Clearling Assignment Example | Topics and Well Written Essays - 1250 words

The Clearling - Assignment Example She dragged her basket over to the spring, then knelt and scooped up some of the clear cool water to drink. Refreshed, she lay back on the grass and closed her eyes, not caring about the further stains her clothes would suffer. She had been hunting in the forest all afternoon for berries, so that her mother could make her famous berry pie for their â€Å"special† guest, who was coming to dinner tonight. Kallan did not want to think of that â€Å"special† guest, her stomach tightened every time she did. Her parents had been looking for an eligible suitor ever since she had turned 16 last spring and Mr. Goodwyn was the result. He was rich, owned a manor house on ten acres of land and he was well connected at court. â€Å"The perfect husband!† Her mother had labelled him. â€Å"A proper gentleman.† Her father had announced happily. But, Kallan did not like him, never mind love him! And aren’t you supposed to love the person you are to wed? She thought to herself miserably. Lately, she had found herself spending more and more time in the forest, trying to avoid Mr. Goodwyn’s frequent visits. But, there was no avoiding him tonight; for, it was tonight that he was to make his formal proposal to her father, asking him for her hand in marriage. A silent tear rolled down her cheek and she made no attempt to wipe it away, instead she listened to the singing of the birds around her. Then, faintly she heard something else, sweet distant music accompanied by the tinkling of bells. As she listened, it came closer until it was all round her. Blinking she sat up and gasped in amazement. The sun had set and faint stars were beginning to shine, and in the faint light she saw that in the once empty clearing, now stood at least a dozen silvery white horses, their brightly coloured harnesses jingling with tiny gold bells. But, what was more astonishing were the people, if people they were, who were now dismounting from the beautiful horses. They were tall and slender, and moved so gracefully that they seemed to flow over the ground. One of the figures was playing a harp, the source of the sweet music she had heard. Stooping the figure set the harp on the ground and turned to Kallan. â€Å"Now, child, do not stare so. Have you never heard of The Fair Folk?† The speaker was the loveliest female Kallan had ever seen, she was tall and willowy with a fountain of coppery curls falling in waves down her back and around her angular ageless face. â€Å"W-well, yes†¦but,† Kallan stammered in a half whisper. She had heard tales of The Fair Folk, but she had thought that that is all they were, tales. The woman smiled gently down at her. â€Å"Come join us my dear, we are stopping for our evening meal.† She held out her hand and Kallan scrambled to her feet and took it â€Å"I am Taylliana, Elf Queen of Fernin.† Kallan gasped and tried to curtsy but the queen stopped her saying, â€Å"None of that child, it is not necessary. What is your name?† â€Å"Kallan My Lady.† â€Å"Well met Kallan.† the queen said â€Å"Now come join us.† She led Kallan to where a brightly coloured silk covering had been placed on the grass. Kallan sat down dazedly and politely accepted a glass of what smelt like berry juice from the queen. She could not believe what she was experiencing, it all seemed so unreal. â€Å"This is Kallan.† The queen announced to the rest of the elves as they sat down and began passing bowls of fresh

Comparison of UK Policy Failure and Success

Comparison of UK Policy Failure and Success Using UK national policy examples, compare an example of a policy failure and a policy success. What criteria can be used to make this judgement? Which criteria do you feel is most appropriate to your examples? In recent years British governments have drawn up and put into practice various policies to help protect the environment by preventing, reducing, or cleaning up pollution, and by adopting measures that are intended to enhance sustainable economic development and growth. The following will discuss whether any of the environmental protection policies have failed, or which policies have succeeded. Or more specifically one policy that has been deemed to be a failure and one policy that has been deemed a success. The failure or success of any government’s policies can be assessed by various criteria, such as political, economic and environmental factors or objectives. A single policy might be a failure or success in all of its assessed criteria, or a failure in some, whilst being a success in other respects. Government policy makers make policy decisions on various criteria, although generally political objectives or criteria take priority over economic, environmental, or social considerations. Governments are usually more interested in pursuing policies that will prove electorally popular, rather than policies that, although they might be environmentally important, are not electorally popular. Environmental campaigners have to be aware that the B ritish government may not be quick or as decisive as they would like in making policy decisions to achieve their objectives, yet they cannot always be sure that those policies will be a success. Governments use policies to change people’s behaviour through legislation, publicity or persuasion, offering incentives or deterrents via the taxation system. British governments have also had external influences upon the formation of environmental policy, such as environmental groups, business groups, and the European Union (EU). An area of the British government’s environmental policy that can be regarded as a failure has been the efforts to reduce the number of vehicles and the amount of fuel that these vehicles use. There are various reasons why this government policy can be regarded as a failure, some environmental, some economic and some political (Coxall, Robbins Leach, 2003, p 401). The number of motor vehicles in use and the places and frequency of their use can have a great deal of influence upon the environment, yet also has importance in terms of economic growth and keeping people employed (Jones et al, 2004, p.700). Before the Conservative governments from 1979 became interested in protecting the environment and promoting sustainable development, they sought to attract foreign car manufacturers to build factories in Britain. The Conservatives believed the strategy of having car factories built would promote economic growth, regenerating areas with high unemployment and high levels of social deprivation, such as Sunderland. That was an extension of traditional economic policy that had encouraged Ford, General Motors, and Peugeot to have factories in Britain (Jones, 1999, p.187). For environmentalist groups persuading the British government to reduce the number of motor vehicles in use would have been a major success. The number of cars built in Britain itself had been declining for years, a decline that was only halted by the cars produced by the new Nissan and Toyota factories. The decline in the number of British cars did not equate to a fall in the number of motor vehicles being used in Britain. It just meant that British consumers were buying imported cars, rather than Vauxhalls, Rovers and Fords (Fisher, Denver Benyon, 2003, p.335). Car sales have continued to increase for various reasons, some that British governments could control, and others that it could not. More cars have been bought because more people can afford to buy them and can afford to pay their operating costs, such as petrol, motor insurance, and road tax. People also buy cars because they need them to get to work, go shopping, or to take their children to school. People choose to buy c ars as they believe that public transport is either inadequate, or that it does not go to the places that they have to go to (Moran, 2005, p.175). The Conservatives did not help the development of effective public transport policies by deregulating bus services and also by the privatisation of the railway network. Arguably, the better the public transport system is then the fewer people will need to buy, or at least use their cars to get to work or wherever they need to go to. (Coxall, Robbins Leach, 2003, p.405). It is unlikely that any British government would ever stop people from owning and using their own cars. Judging by the British government’s policy to reduce car ownership or at least halt its rapid rise on purely environmental criteria, then it has been a failure. However, it has not been a failure under every criterion with the policy leading to some changes that improve the chances of other areas of environmental policy proving to be successful. The number of cars built in Britain has declined due to the collapse of the MG Rover group and the closure of Ford and Peugeot factories (Seldon Kavanagh, 2005, p.192). The inability to reduce the number of motor vehicles in use has had the knock on effect of the government having to construct new roads and maintain existing roads. The construction of new roads obviously causes adverse environmental effects in the areas surrounding the construction. Conversely, traffic congestion is more harmful to the environment than free flowing traffic, as it increases fuel consumption via lower fuel efficiency (Fisher, Denver, Benyon, 2003 p. 334). Under slightly different criteria the policy has not been a complete failure. Government policy towards controlling the growth of car ownership and slowing its environmental impact has helped to put such ecological issues on the political agenda. The British government has used the taxation system to establish the principle that the polluters pay to protect the environment and to clean up the pollution. Originally, the government had levied road tax so those motorists should contribute towards the cost of building and maintaining roads. The Conservatives started to practice of charging different rates of road tax dependant upon the engine size of the car. New Labour has taken that concept further by charging much higher rates for fuel guzzling sports cars and off road vehicles, which cause higher levels of pollution. Another way in which the polluter pays for causing pollution is by paying duty on petrol and other oil based fuels. These duties and higher taxes certainly raise extra r evenue for the government, yet that is of no benefit to the environment if the government does use the extra money to improve public transport or take action to cut pollution (Coxall, Robbins, Leach, 2003 p. 405). It could be strongly argued that were the amount of pollution or environmental damage caused by cars has decreased, it has been the result of action by the motor companies themselves. The motor companies will have taken measures to reduce pollution due to environmental legislation passed by the EU, as well as by the British government, whilst improvements in technology can improve the fuel efficiency of cars and reduce their environmental impact. For instance, motor and oil companies have introduced unleaded fuels and catalytic converters that have done much to reduce air pollution levels (Coxall, Robbins, Leach, 2003 p. 405). A policy area in which the British government has been successful in has been a reduction in the emission of greenhouse gases in general and carbon dioxide in particular (Schott, 2006 p. 205). These gases are generally considered to be the greatest threat to the environment, although such gases are produced through natural activities, human generated emissions are threatening to adversely effect the planet’s environment (Moran, 2005 p. 175). British governments have taken an interest in reducing levels of air pollution for much longer than any other environmental issues. For instance, steps were taken to clean up smoke emissions from factories and domestic coal fires that reduced the incidence of smog during the 1950s, especially in London (Jones et al, 2004 p. 696). British governments’ had a tendency to handle environmental issues on a piecemeal or ad hoc basis, usually as an after thought to deciding on political, social and economic policies (Jones et al, 2004, p.69 7). The clean up of smog was not the only example of such an ad hoc method being effective. During the late 1970s and the early part of the 1980s, the problem of ‘acid rain’ became a prominent environmental issue that mainly affected Scandinavia and Germany. Sulphur dioxide emissions from coal fuelled British power stations were considered to be a major contributory factor to the acid rain problem. The Conservative government agreed to have filters fitted to the power station, which greatly reduced the problem (Jones, 1999 p. 279). It was during the late 1980s that the Conservative government, or at least parts of it, became convinced that tackling the greenhouse effect was starting to become a policy priority. In part that change of opinion was brought about by the publicity of environmental pressure groups, such as Friends of the Earth and growing evidence of global warming from scientific research. The British government therefore, set about limiting then reducing the emissions of greenhouse gases in conjunction with other EU member states, the United States, Japan, and China amongst other countries. To their credit, British governments have played a role in the decisions and the targets set by the Rio Earth Summit and the Kyoto Protocol (Coxall, Robbins, Leach, 2003, p. 406) Britain has done very well in comparison with other countries in reducing carbon dioxide emissions especially. Britain is as good as, if not better, than most of the other EU members and its record are much better than the United State s (Jones et al, 2004 p. 700, Schott, 2006, p. 205). The British government has also decided to reduce the demand for electricity and central heating by increasing the energy efficiency and insulation of all domestic homes, which currently make up a quarter of Britain’s carbon dioxide emissions. Individuals as well as the government and businesses are responsible for protecting the environment (Whitaker’s, 2007 p. 519). Judging the British government’s policies to cut omissions of greenhouse gases on environmental criteria, those policies have been successful. For instance, carbon dioxide emissions have been reduced as a result of switching from coal fired to gas fired electricity generating power stations. To some extent that switch had started before the decision to reduce greenhouse gas emissions was made, and was a consequence of the closure of the vast majority of Britain’s coal mines (Jones, 1999 p. 214). Gas emits less carbon dioxide when it is burnt than coal does. The British government has also made attempts to increase the amount of electricity generated by renewable sources, such as wind turbines and hydro- electric dams. More controversially, the government had approved new generations of nuclear power stations, although in not enough numbers to become the main generators of electricity (Moran, 2005 p. 175). The government has also introduced other measures to cut the emis sion of greenhouse gases, such as promoting the use of lower emission fuels for cars, buses and other motor vehicles, which has compensated for its inability to reduce the numbers of motor vehicles that are being used. There might be more cars, yet they are causing less pollution than older makes of vehicles used to do, due to lower sulphur levels in fuels, greater fuel efficiency and lead free fuels (Jones, 1999 p. 279). The British government itself aims to set a good example by having its own departments develop and implement sustainable development strategies to preserve resources and lower gas emissions. The government has influenced its suppliers to develop greener resources (Coxall, Robbins, Leach, 2003 p. 405). In terms of political criteria, the British government’s policy to reduce the greenhouse gas emissions had been a success. The government’s policy has certainly raised public awareness of environmental issues. Where the British government has been astute in relation to the success of the policy of reducing greenhouse gas emissions to counter global warming is in claiming the political credit for carrying that policy out. Although British governments have become convinced of the need to counter global warming, most of the legislation to reduce pollution is passed by or inspired by the EU, rather than the governments of its member states. British governments might try to influence the environmental policies advocated by the EU, yet those policies are now approved by majority voting in the Council of Ministers (Jones et al, 2004, p.700). However, it could be argued under certain criteria that the success of the British government’s policy to reduce greenhouse gases is more apparent than real. Some environmental groups argue that the government’s strategy is not going to lead to sustainable development over the long-term, or continue to cut greenhouse gas emissions. They contend that the British government has not taken enough measures to find alternative energy sources for when fossil fuels are eventually exhausted and that the measures taken to counter global warming are effectively too little, too late (Coxall, Robbins, Leach, 2003 p. 405). Thus to conclude, the main environmental protection polices of British governments have met with failure and success. One noticeable policy that has failed has been the attempt to maintain or even reduce the number of motor vehicles used in Britain. However, British governments have not been able to achieve that policy at all. Government policy had attempted to persuade people to use public transport instead of their own cars, although the privatisation of the railways and the de-regularisation of bus services have hampered that. The government has increased duty on fuels and altered road tax so that people with vehicles that cause higher levels of pollution have to pay more. These measures have certainly raised extra revenue for the Treasury, yet they seem highly unlikely to reduce car use overall. This failure of policy has not been as harmful as might have been expected, as through a combination of legislation, innovation, and greater fuel efficiency, the environmental damage caus ed by newer cars had been reduced. An area of success for government environmental policy has been the reduction in the level of greenhouse gas emissions achieved since 1990. British governments should be commended for their efforts in that direction although part of that success is down to the legislation, regulations and directives set by the EU. There are however, doubts about the completeness of sustainable development over the long term, especially as the level of energy from renewable sources would not be efficient to replace fossil fuels once those have been exhausted. Bibliography Coxall B, Robins L Leach R (2003) Contemporary British Politics 4th edition, Palgrave, Basingstoke Eatwell R Wright A, (2003) Contemporary Political Ideologies 2nd Edition, Continuum, London Fisher J, Denver D, Benyon J, (2003) Central Debates in British Politics, Longman, London Jones B, (1999) issues in British Politics Today, Manchester University Press, Manchester Jones B, Kavanagh D, Moran M, Norton P, (2004) Politics UK, 5th edition, Pearson Longman, London Moran M, (2005) Politic and Governance in the UK, Palgrave, Basingstoke Seldon A Kavanagh D, (2005) The Blair Effect 2001 – 5, Cambridge University Press, Cambridge Schott B, (2006) Schott’s Almanac 2007, Bloomsbury, London Whitaker’s, (2007) Whitaker’s Almanack 2007 – today’s world in one volume, A C Black, London

Marketing Plan Essay -- GCSE Business Marketing BTEC Coursework

Marketing Plan Current Market Situation An opportunity for Western Slopes's success exists because the national tourism and travel industry is growing 4% and adventure travel 10% annually. According to the Department of Commerce, the US travel and tourism industry is the nation's third largest retail industry and will be number one by the year 2000. Revenues from travel have increased approximately 100% in the last decade with US travel agencies producing over $100 billion in revenues each year. The travel and tourism market is separated into two main categories, business and leisure travel. Each contribute about 45% to total revenues. Adventure travel falls primarily under the leisure travel category. Revenues from leisure travel earned by US travel agencies were almost $50 billion annually. Reasons for this growth include a healthy domestic economy and devaluation of currency in other regions which has made travel less expensive for US residents. Leisure travel increased by 3.2% in 1997 and 2.0% in 1998. The healthy economy has increased business which in turn boosted domestic business travel 4.8% in 1997 and 3.6% in 1998. Adventure travel, a segment of the travel and tourism industry, growing 10% annually, it is one of the fastest growing segments of the travel industry. More than 50% of the US adult traveling population, or 147 million people, have taken an adventure trip in their lifetime, 98 million in the past five years. Skiing is one of the activities...

Different stakeholders in the health care system Essay

Week 1: Discussion 1: With so many different stakeholders in the health care system, many with powerful political lobbies, it is understandable that the government has been unable to effectively address the problems of cost, access, and quality. With the passing of the Patient Protection and Affordable Care Act of 2010 (PPACA), the government has taken a step towards reshaping the health care system. Answer the following question: How will the PPACA reshape the health care system in terms of access, cost, and quality? Discussion 2: In spite of its impressive accomplishments, the U.S. health care system is fraught with problems and dilemmas. There is a growing concern that health care is a big, complex, unmanageable business. In this week’s reading, six major stakeholders were identified, they are: the public, employers, providers, hospitals and other health care facilities, the government, and managed care organizations and other insurers. After reading this week’s text and other references answer the following questions: In what ways have the stakeholders contributed to make the current health care system in the United States is too complex and unmanageable? In your opinion, which stakeholder has had the most significant impact? Why? Who should take the lead in reforming the U.S. health care system? Why? Week 2 Discussion 1: An oversupply of physicians in many urban regions contrasts with continuing problems of access in rural and inner-city areas. After completing this week’s reading and viewing the video, discuss this topic using the following questions to help guide you: Why does the mal-distribution of physicians  persist in spite of the number of physicians graduated? Explore how these specialty medical practices affect access to healthcare, quality of care received, and costs associated with health care services. Do these same conditions exist in Canada or the United Kingdom? Why or why not? Discussion 2: According to Sultz & Young (2011), â€Å"Communication among providers and between providers and patients [is] problematic as medical technology progresses and time pressures on physicians increase† (p. 179). After completing this week’s reading discuss this topic using the following questions to help guide you: How might the increase in medical technology have a negative effect on communication among providers? Provide at least two examples. Are there any positive effects of increased technology on communication among providers? Why or why not? How does the increase in medical technology impact the provider-patient relationship? Provide at least two examples. Assignment: Disclosure of Physician Information The dispute over exposing the comparative performance of physicians on a wide spectrum of variables has been resolved in favor of the consumers of health care. Despite physician protests, a number of states have passed legislation that gives the public access to physician information, including disciplinary records, malpractice actions, and whether a physician has lost hospital privileges. In a three to four page, (excluding title and reference page), APA formatted, double-spaced paper, respond to the following questions: Are the physician reports cards fair and balanced? Take a position on this issue and explain your view. Provide at least two examples from references that support your position. Do physician report cards provide information consumers need to make medical decisions? Why or why not? Explain your answer. Support your position with two references in addition to the textbook. Note: one of the two references may be a professional website. Week 3: Discussion 1: The chapters assigned this week focused on hospitals and ambulatory (outpatient) healthcare organizations. Each has their own unique administrative and clinical requirements due to shifts in utilization. Choose one of situations presented below and discuss the implications for healthcare organizations, consumers, and the health care delivery system as a whole. Fully state and explain your position while providing at least two references (one may be the text). Situation 1: Overnight hospitalization has significantly declined as services have shifted to ambulatory care (care completed within a 24-hour period). What are some of the root causes for these shifts? What are the implications of this shift for hospitals, consumers, and the health care delivery system as a whole? Situation 2: More than half of all surgical procedures are now performed in ambulatory surgery facilities with the shift of surgery from the inpatient setting to outpatient. Explain the implications for hospitals, physicians and consumers. What are some of the root causes for these shifts? What are the implications of this shift for hospitals, consumers, and the health care delivery system as a whole? Discussion 2: According to Sultz and Young (2011), â€Å"with the multitude of tasks performed everyday by hundreds of employees in a busy hospital. Misunderstandings and information breakdowns in patient care are inevitable† (p.85). After completing this week’s reading discuss this concept as it relates to quality patient outcomes. Answer the following questions: In your opinion, do you agree with Sultz and Young (2011) that errors in the hospital setting are inevitable? Why or why not? Does the size of a hospital affect the quality that patients receive? Why or why not? Is there anything patients and/or their families can do to help ensure that they are receiving the best care possible? Assignment: This week, you will prepare an outline for your final paper. Please refer to Week 5 Assignment to assist you in choosing one of the four basic functional components of the U.S. healthcare delivery system (financing, insurance,  delivery, or quality). In your outline, identify future trends in U.S. healthcare related to your chosen functional component. Base your outline on the issues and questions listed in week 5 related to the one functional component you are choosing to focus on. The outline must reference at least five sources other than the course textbook. Only the title page and reference page need to be in APA format, as an outline does not have an APA form. While there is no standard for outline formats, you may choose to refer to the hyperlink for guidance: Outline . Week 4: Discussion 1: There are many factors influencing the increasing demand for long-term care services in the United States. Select two from the following list and discuss ways in which your two selected factors are affecting the market for long-term care services. Changes in the demographics of the U.S. population Social and economic changes in families Increasingly sophisticated medical technology Greater consumer sophistication and demands Increasing scrutiny of federal and state government financial involvement in support of long-term health care Discussion 2: According to Sultz and Young (2011), â€Å"there is no single ‘mental health system’ [in the United States] but a variety of systems that provide services. Those systems vary widely in what services are provided for whom, by whom, and in what setting† (p.329). Answer the following questions: Why don’t people with mental illnesses receive the same level of care as other illnesses? What barriers prevent people with mental illnesses from receiving the care they need? Are the barriers different in the U.S. as compared to other countries? Should the federal government take a more active role in the coordination of care and services to patients with mental illness? Why or why not? Week 5: Discussion 1: Critique the ways in which each of the following factors affects healthcare expenditures in the United States. 1. How do these factors impact the patients, individual providers, healthcare organizations, and insurers? Advances in medical care technology and diagnostic technology Changes in U.S. demographics Emphasis on specialty medicine Financing of healthcare Healthcare as a labor-intensive industry Consumer expectations How does healthcare spending/financing in the United States compare to other countries? Fully state and explain your position while providing at least two references. Discussion 2: Healthcare reform is underway in the United States. Given the history of previous attempts to reform the U.S. healthcare system and the current state of the U.S. economy, answer the following questions: Will the healthcare reforms now in progress resolve or worsen the key issues of access, costs, and quality? Can we achieve a system in which there is fiscal and clinical accountability for defined populations? Fully state and explain your position while providing at least two references. Assignment: The final paper should demonstrate an application of your knowledge of the U.S. health care system by synthesizing the information from the readings and class work into work and life experience. Your paper may include information and examples from previous experience as well as implications for future application. For your final paper, you will use the outline you created in week 3 to create an 8-10 page paper (excluding the title and reference pages). You will choose one topic to focus on for your entire paper: Delivery, Quality, Financing, or Insurance and: 1. Analyze future trends in U.S. healthcare related to that one topic. 2. Address the questions below related to that one topic: Delivery: What is society’s obligation to ensure access to a basic level of health care  for all its citizens and how can it be accomplished? Should government take a more aggressive role in reshaping the health care system or should the economy be allowed to continue exerting market-driven reforms? What lessons can be learned from healthcare delivery systems that exist in other industrialized nations? Hospital emergency departments continue to be used as a source of primary medical care by large numbers of the community’s medically underserved population. What are the implications of this practice for the patients, and on health care costs and quality of care? Identify the major factors that have resulted in the shift in utilization from inpatient hospitalization to ambulatory care services. What are the implications of this shift for hospitals, consumers, and the health care delivery system as a whole? Quality: How does the quality of healthcare in the United States compare to the quality of care in other industrialized nations? How can an acceptable quality of health care be assured for all? Will providing data in areas such as patient outcomes, compliance with national standards for preventive and chronic care, and comparative costs to the public be an acceptable measure of healthcare delivery outcomes? Though physicians believed that only physicians could and should judge the quality of hospital medical care, they found participation in such hospital peer review activities a most disagreeable obligation. What were the problems with the process? Managed care organization credentialing by the National Committee on Quality Assurance rapidly evolved as a standard of quality in the industry. Discuss the pros and cons on the value of credentialing by an independent organization to a managed care organization and to consumers. How does medical technology affect the communication between healthc are providers and patients? What affect does this have on the quality of care? Financing: How can the costs of health care be kept affordable for both individuals and society? Legislative attempts to address the problems of the health care system are always met by shifting alliances among well financed and, often, self-serving lobbying groups. How, in the American system of politics, can health care get more objective support on behalf of consumers? Since significant reductions are likely in the federally supported health care  programs that today account for about 40 percent of US personal health care expenditures, what will happen to those dependent on those programs for health care? How will the Patient Protection and Affordable Care Act of 2010 (PPACA) affect the costs associated with healthcare? Who will benefit the most in terms of the cost of healthcare? Who, if anyone, will experience an increase in the cost of healthcare? The single most important impetus for managed care was rising costs. Should the US have a two-tiered medical care system in which people who can afford it buy all the specialty care they want and others live within the managed care restrictions? Are there any lessons to be learned from the way in which healthcare is financed in other industrialized nations? Insurance: The insurance industry plays a huge role in the American health care system and absorbs a significant portion of the health care dollar. A single payer system, whether it be a private company or the US government, would eliminate the complex insurance paperwork and free substantial funds that could be used to provide care. Why is there is there so much resistance to a concept used in every other advanced country? Discuss the evolution of private health insurance and its effects on costs and access to services. The availability of hospital insurance removed an important cost constraint from hospital services and charges. What were the positive and negative consequences of that development? Steeply rising costs of medical liability insurance are a growing concern for practicing physicians, medical schools, and teaching hospitals. As a result, physicians are leaving high premium states, choosing to retire early, or reducing high-risk aspects of their practice to lower their insurance co sts. Discuss the evolution of private health insurance and its effects on costs and access to services. Writing the Final Paper Must be eight- to ten- double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide. Must include a cover page that includes: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must include an introductory paragraph with a succinct thesis statement. Must address the topic of the paper with critical thought. Must conclude with a restatement of the thesis and a conclusion paragraph. Must use at least five scholarly resources, including a minimum of three from ProQuest. Must use APA style as outlined in the approved APA style guide to document all sources. Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

Motivators of Fraud in Health Care Essay

What are the motivators of Health Care fraud? At first thought, I suspect it was for the love of money but then I felt like it has to be more to it than that. Why would people risk it all to defraud insurance companies and even the government? After a while, it’s clearly not about the money because the longer a company goes without being caught, they won’t be hurting for financial wealth so why continue? How do you know when you are being charged for test and check that you don’t need? During this essay, I will answer these questions as well as describe what acts as motivators for these health Care frauds. According to the text, the health care industry is the (single largest single industry) in the United States economy. The structure of today’s health system, it leaves huge opportunities for fraud to take place. Back in the early 1980’s; doctors would provide medical care to patients and then later file a claim with the issuance company of the patient or send a bill in the mail for the patient. Prior to a doctor submitting his or her bill, it would be reviewed by a medical coder who was able to determine the legitimacy of treatment that was required. With the presence of modern technology, doctors file their claims but now they are reviewed by computers which open the door for more opportunities to defraud the insurance companies. In these situation, I feel the fraud in this case is motivated by the fact that those insurance companies don’t find it very important to review claims and therefore are only getting always with what insurers are allow to. Those committing healthcare fraud include organized criminal groups, individuals, and health care providers. The individuals committing  healthcare fraud see the crime as low risk and high reward since many perpetrators are never caught. If they are caught the penalties are relatively less severe than other crimes. For example, in a 2010 study on the effectiveness of healthcare fraud taskforces, the average convicted offender received three to five years, but the total amount of fraudulent billings in the 200 sampled cases exceeded a billion dollars. The most common form of fraud is false billing. There are a wide variety of billing schemes, but generally a person committing fraud will bill an insurer for a service that was never performed. For example, many perpetrators will obtain patient information from hospitals or other sources and use that information to charge both public and private health programs for false reimbursement claims. How can you tell when you are at risk of being charged for treatment not received or not needed? Picture this scenario, a lady goes into a minimum care facility and tells the receptionist that she has a pain in her hand, the receptionist tells her that she needs an X-rays. The patient responds by wanting to see the doctor first. The receptionist tells that patient that it is protocol that they get X-rays before the doctor will see her. The lady gets the X-ray and is then seen by the doctor who finds a cyst and the patient is treated and released. In that scenario, this medical facility disguised unneeded charges by â€Å"protocol.† No one actually knows the extent or motivators of fraud in healthcare, we have only estimates and the bases for them often seem a tad bit flimsy. I feel that Healthcare frauds happen for two reasons, greed for financial superiority and there is no jail time in most cases. First of all, Healthcare is rarely paid for out of pocket and the consumers of the healthcare services have little incentive to check their bills. Unless the actual payer of the bills follow-up with the receiver of the service or treatment, the crimes of overcharging, will go unnoticed. The insurance companies, private and public third-party payment programs, were not in the room when the services were provided and do not know whether they were needed or actually supplied. Finally, when a doctor makes 10 million dollars because of overcharging, charging for services not required or not given and he is only fined 5 or 6 million dollar and there’s no jail time. He still came out on top and continues to practice medicine because he rationalizes it by blaming it on the patients, bookkeepers and even the government. References Benson, M. L. & Simpson, S. S. (2010). White-Collar Crime: An Opportunity Perspective, research, 9-12. https://www.nampi.org/members/2010presentations/KeynoteAddress.pdf http://mjpetro.typepad.com/7th_circuit_alert/2011/07/42-usc-1320a-7b-medicare-fraud-primary-motivation-doctrine-rejected.html

Dhurakijpundit University Scholarship Essay

Dhurakijpundit University Scholarship Essay Free Online Research Papers Dhurakijpundit University Scholarship Essay Prompt: Once you have successfully completed your study program under the Dhurakijpundit University Scholarship, besides teaching at Dhurakijpundit University, what do you plan to contribute to the growth and development of the university?â€Å"DPUs educational philosophy can be characterized by the adages: Business professionals help build the nation. and Work purifies the soul Our mission then, is to develop graduates who are competent in the many and varied skills required in business and administration and who possesses high moral values.† [Dhurakijpundit University’s Mission Statement, 2002] To help the university to fulfil its mission and pave its way to grow internationally, I intend to bring my insight and workable practices concerning the research training and educational programme development from one of the top 3 UK business schools to Dhurakijpundit University (DPU) in addition to my teaching works. A brief detail about these two aspects can be illustrated in the following paragraphs. As every university is aware, ‘research and development’ are the crux of success factors of any institutions providing higher education. They are the foundation on which the studying programmes, whether undergraduate or postgraduate, will effectively be built They also provide the knowledge competence which can be employed to compete with other global players in the higher-education market. Clearly, a university that wish to stand on the front line cannot afford to ignore them. As a doctoral student of the Warwick Business School (WBS), I can realise the importance of these mentioned determinants very well. In this environment, I have gotten a good opportunity to be trained by experienced professors in the world-class research tradition and style which render WBS the top research rating (5*) in the UK. Besides, I have also been involved with teaching activities in the business school whose teaching quality was also rated ‘excellent’ by the UK Government. These are unimitable know-hows and experiences which I will contribute to DPU to help it to attain a sustainable growth in a similar fashion as WBS has done. In summary, the insights about research activities as well as studying programme management, which I have continuously gained from these top masters, will definitely be valuable when they are to be applied to DPU. Also, I am confident that I can integrate these know-hows with DPU’s existing core competencies in an efficient and consistent manner to guarantee a successful implementation in the future. Research Papers on Dhurakijpundit University Scholarship EssayStandardized TestingInfluences of Socio-Economic Status of Married MalesAnalysis of Ebay Expanding into AsiaResearch Process Part OneOpen Architechture a white paperBionic Assembly System: A New Concept of SelfPETSTEL analysis of IndiaDefinition of Export QuotasGenetic EngineeringAnalysis Of A Cosmetics Advertisement

Oil and Gas Paper Essay Example | Topics and Well Written Essays - 2000 words

Oil and Gas Paper - Essay Example This mode has both advantages and disadvantages, so apt clauses have to be incorporated into the agreement, to avoid any risks. After that, Atlantic Oil has to adopt feasible and effective funding options, and also have to carry out their operations without any negative impact on the environment. Production Sharing Agreements (PSA) – Advantages, disadvantages and Clauses A change to the dominant form of contract has occurred in the oil industry, with the previously followed concession agreement giving way to the production sharing agreement.2 Production sharing agreements (PSA) are a type of contract which is signed between the government, in this case Polenskya’s government, and the oil exploration company or Atlantic Oil, regarding the extraction process and the how the extracted oil and its profits can be shared. That is, as oil and gas deposits are usually owned by the country concerned, it is common for the country to enter into a production sharing agreement with an oil company, so the specific company can do the financial investment for the extraction process, extract the oil or gas, sell it and through it recover their initial investment, and then share the production as well as the profits with the government.3 With this agreement divided into two stages, recovery period and sharing period, the produced oil is also categorized into two categories, Cost Oil and Profit Oil. The Cost oil includes the produced oil or gas, which will be sold by the company themselves to recover their investments, while with the profit oil only the government and the contractor will share the profits.4 This PSA has both advantages and at the same time inherent disadvantages. Advantages One of the main advantages that will be garnered by Atlantic oil if they enter into a production agreement with Polenskya is the high degree of fiscal stability. That is, the tax structure which is in action during the signing of the PSA, as well as the certain tax concessions gi ven to the Atlantic Oil by the government will be ‘future proof’. Thus, any overall tax changes brought on by the government in future will have no impact on the terms of the PSA, and thereby will not negatively impact the finances of Atlantic Oil. Although, certain corporate taxes are exempt from this cover, the bottom line is PSA guarantees Atlantic Oil sizable financial stability, whatever be the changes in the external environment. â€Å"The attraction of the production sharing system is that it provides the investor with a relatively stable regime in a complex and rapidly changing legal and political environment.†5 The other advantage of PSA is, it will be politically and socially more acceptable to Polenskya and in turn to Atlantic Oil as well. In countries like Polenskya, where there will be skepticism and also resistance to foreign companies, due to the mindset among the people that foreign companies will exploit the resources for their own benefits, with out giving anything back to the local population.6 However, with PSA making the government the ‘co-owner’ of the operations, it will assure the people maximally and they will welcome and support Atlantic Oil completely without any apprehension of economic exploitation. Disadvantages At the same time, there are some disadvantages of this type of contract and the key one among them is the possibility of project or extraction

A Journal opinion article Essay Example | Topics and Well Written Essays - 750 words - 7

A Journal opinion article - Essay Example n of the FED hinted at reducing asset purchases which currently stand at US$85billion according to ‘The Globe and Mail’ online newsfeed, has made investors to pull out their investments out of the emerging markets and prepare to buy the dollars readying to invest in the US markets (Reuters 2013). Domestic problems have not helped the situation get better; the unrests that have been experienced in the mining industry have worsened the strength of the rand. The closer of Lomnin mines unnerved investors forcing the large pull off witnessed in early may, and with the riots not seeming to end anytime soon and the negotiations still in progress, the rand seem likely to remain on low levels for the coming few months. Another issue that is ailing the south African rand is the widening trade deficit that the country has; according to end of April report, the12-month debt levels had reached a staggering ZAR134 billion which is approximately 6.5% of the country’s GDP. With the strikes in the mines and crisis in the Euro zone where South Africa mainly exports its manufactured goods to, the deficit problems is not likely to go away and with it the current trends in the rand are to be maintained. The import market in South Africa has suffered the greatest blow; importers of good from overseas have been forced to increase prices for their commodities, which have trickled down to the citizens in this middle-income country in Africa. Exporters, who some few years back were lobbying the central bank to weaken the rand have also suffered huge setbacks in their business as they have to pay more to import the heavy machineries that are used in mining and manufacturing industries. The South African chamber for commerce is also not very optimistic about the situation as it reported lower confidence levels in the markets in the last two months. Most of the firms that depend on imports and goods for the high-end consumers have had to cut on their costs that includes laying off